Jesse Baez Pushes Latin Alternative into Central Texas

February 26, 2026 —Guatemalan R&B singer Jesse Baez makes his long-awaited return to San Antonio, headlining The Rock Box for a night that highlights why he has become one of the most talked-about figures in the Latin alternative scene.

Baez has carved a singular lane in Latin R&B, blending trap-leaning production with soulful minimalism. His collaborations stretch across borders—from Mexico’s club-driven producers to Spain’s indie acts—placing him firmly at the center of a globalized Latin sound. In late 2024, he appeared alongside Natalia Lacunza on “Un Castigo,” a track praised for its “stark, intimate atmosphere and conversational lyricism” (Highxtar, Dec. 2024).

That willingness to shift between moods, from vulnerable to club-ready, has kept him in rotation across outlets that track the growth of Latin alternative. Radio Milwaukee, in a December 2024 roundup, positioned Baez among the year’s standout voices, citing his consistency in “building bridges between R&B, pop, and the Latin diaspora” (Radio Milwaukee, Dec. 2024).

Jesse leads a continued expansion of Latin R&B into U.S. venues that once catered almost exclusively to rock or metal. Twin Productions continues to anchor these genre-spanning nights at The Rock Box, widening the city’s cultural reach.

LINEUP

Jesse Baez

VENUE

The Rock Box, San Antonio